Guide · 7 min read

ChatGPT, Claude, Gemini or Copilot: which one a small business should pay for

All four are good enough for everyday office work. The better question is where your email and files already live, and how many people need a seat.

By Brendon Phillips · Updated October 21, 2026 · Prices checked October 21, 2026

The short answer

  • Your email and files are in Google Workspace: try the Gemini that comes with your Workspace plan before paying for anything else.
  • You run on Microsoft 365: start with Copilot Chat, which is included with eligible business plans, and buy the paid Copilot license only for people who'd use it inside Word, Excel and Outlook every day.
  • You want the strongest general assistant for writing and reading documents: pick ChatGPT or Claude. Try both free on the same real task and keep the one you prefer.

What each one costs

Prices checked October 21, 2026
ToolPlanPriceWorth knowing
ChatGPTPlus$20/monthOne person. Monthly billing only.
ChatGPTBusiness$25/user/month, or $20 billed annually2-user minimum. No training on business data by default.
ClaudePro$20/month, or $17/month billed annuallyOne person. Includes Projects and Claude for Microsoft 365.
ClaudeMaxFrom $100/monthFor people who use it all day. Most offices don't need it.
ClaudeTeamListed on Anthropic's pageFor 2 to 150 people, with shared projects, SSO and central billing.
Google GeminiWorkspace Business Standard$14/user/month, annual planIncludes business email and storage, with Gemini in Gmail and Docs. New-customer promotions may be lower.
Microsoft CopilotCopilot ChatNo extra cost with eligible Microsoft 365 plansWeb-grounded chat and Copilot in Outlook.
Microsoft CopilotMicrosoft 365 Copilot Business (add-on)$21/user/month, paid yearlyCopilot inside Word, Excel and PowerPoint. Microsoft lists $18 for the first year on purchases through December 31, 2026.

What it adds up to for a 5-person office

Using the prices above, with everyone on a seat and annual billing:

Calculated from list prices checked October 21, 2026
OptionMonthly cost for 5 peopleWhat you get
ChatGPT Business$100A shared AI workspace. Email and files stay where they are.
Google Workspace Business Standard$70Email, storage and Gemini together. Only a saving if you'd pay for email anyway.
Microsoft 365 Copilot Business add-on$105, plus your Microsoft 365 planCopilot inside the Office apps your team already uses.

You rarely need a seat for everyone on day one. Start with the one or two people who write the most.

A one-week test

  1. Pick one real, repeat task, such as replying to a customer email or summarizing a document.
  2. Do it in two tools on free plans, with the same instructions and files.
  3. Keep the one whose drafts needed less fixing.
  4. Set it up properly with your rules and examples. The ChatGPT setup guide works for any of these tools.

Sources

Prices are list prices in US dollars from each vendor's own page, checked October 21, 2026. Vendors change prices and plans often, so confirm on their page before you buy. I don't get referral fees from any tool mentioned here.

  1. OpenAI: ChatGPT plans and pricing
  2. OpenAI Help Center: What is ChatGPT Plus?
  3. OpenAI Help Center: ChatGPT Business overview
  4. Anthropic: Claude pricing
  5. Google Workspace pricing
  6. Microsoft: Copilot plans and pricing for business
  7. Microsoft: Copilot for small business

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